Experience

June 2025 – January 2026

Digital Marketing Analyst

Accenture Canada (Meta) — Ottawa, Canada

Managed and optimized performance marketing campaigns for 250+ advertisers at Meta, leveraging data analytics, A/B testing, and BI reporting to drive measurable growth in ad spend and return on investment.

Apr. 2023 – Oct. 2025

Social Media Coordinator

Ottawa Carleton Soccer League — Ottawa, Canada

Drove audience growth and campaign performance for a sports league by combining content creation, paid social advertising, and data analytics to deliver a 400% subscriber increase and 20% year-over-year registration growth.

Oct. 2022 – Nov. 2023

Customer Service Specialist

Best Buy Canada — Ottawa, Canada

Delivered measurable impact in a customer-facing retail role through fraud prevention, process improvement, and data-driven service strategies that reduced return losses, and boosted customer satisfaction scores.

Skills & Tools

Technical Knowledge

  • Python
  • SQL
  • HTML / CSS
  • Excel
  • CRM
  • Database Administration
  • Cloud (AWS)

Tools

  • Tableau
  • Power BI
  • Looker Studio
  • Microsoft Fabric
  • PowerPoint
  • Jupyter Notebook
  • Meta Ads Manager
  • Salesforce

Databases

  • MySQL
  • Microsoft SQL
  • PostgreSQL

ML Platforms & Libraries

  • TensorFlow
  • Scikit-learn
  • NumPy
  • Pandas
  • Matplotlib
  • Scipy
  • Classification & Regression (Linear, Logistic, KNN, SVM, Decision Tree)
  • Clustering (K-means, DBSCAN)
  • Feature Selection
  • Outlier Detection

Methodologies

  • A/B Testing
  • RFM Segmentation
  • Exploratory Data Analysis (EDA)
  • Data Visualization
  • End-to-End ML Pipelines

Interpersonal Skills

  • Public Speaking
  • Stakeholder Communication
  • Teamwork
  • Critical Thinking
  • Problem Solving
  • Customer-Focused Mindset
  • Time Management

Education & Certifications

Business Intelligence Systems Infrastructure

January 2026 - Present

Algonquin College, Ottawa, Canada

BEng in Communications Engineering

June 2023

Carleton University, Ottawa, Canada

Tableau Desktop Specialist

2024

Earned the Tableau Desktop Specialist title by demonstraing my foundational knowledge of Tableau Desktop and data analytics to solve problems.

Anti-Money Laundering Concepts

2025

Learned AML concepts such as Stages of ML, KYC, Customer Due Diligence, Sanctions, Politically Exposed Persons, Terrorist Financing and STRs filling.

Projects Github

Check out my professional projects

Price Prediction Regression Algorithm using xGBoost

Streamlit | ML | XGBoost | Maps API

In this project, I implemented a price estimation algorithm using an XGBoost model trained on a year's worth of historical data. The app provides users with accurate estimates for trip fares and ride durations based user inputs such as start and end locations, membership type, and desired bike type. Integrated OpenAI ChatGPT-4.0 model to generate detailed route descriptions based on start and end stations. Explore the application below!

Mapping Ottawa Neighbourhoods into Six Distinct Safety Profiles

Python | K-Means | Machine Learning

A K-Means analysis of 104 Ottawa neighbourhoods across 348,000 incidents (2018–2025), revealing a city split between quiet residential communities and a concentrated band of high-crime urban areas — with Centretown forming a statistical cluster of one.

Canada: Gas Price Research Analysis from 1990 - 2024

Python| Tableau | MySQL | Excel

This research project examines the changes in gas prices across Canada from 1990 to 2024, using monthly data from self-service filling stations provided by Statistics Canada. It focuses on price fluctuations across different provinces, uncovering insights on key metrics such as year-over-year changes, average costs, and seasonal price variations.

Ottawa: Auto Theft Analysis

SQL | Python

This project analysis over 7,000 car thefts recorded by the Ottawa Police Service (OPS) from 2018-2013, uncovering patterns in theft occurrences and analyze key trends, such as year-on-year changes, recovery rates, financial loss amount, and geographical analysis to identify high-risk areas in Ottawa, providing insights and recommendations to stakeholders to improve security measures and recovery rates.

Ottawa: Bike Thefts Analysis

Tableau

An interactive dashboard visualizing bike theft patterns across Ottawa neighbourhoods, highlighting high-risk areas and seasonal trends.

Marketing and Customer Insights Analysis

Tableau | SQL

This project analyzes data for an e-commerce company specializing in the sale of popular electronic products to uncover critical insights covering sales, marketing expenditures, customer insights, and product offerings across 310 products in 10 business lines, that will enhance OxiN’s marketing strategies and provide data-driven recommendations

Database Design: A Sports League Booking and Automation System

SQL

A comprehensive database to automate various processes for a sports league including creating new leagues, handling team signups, managing field rentals and payments, updating user records and processing cancellations. Through this project, I aim to demonstrate my ability to handle end-to-end database development, including requirements gathering, table creation, data relationships, automation, and user privilege management.

An End-to-End Monthly Revenue KPI Dashboard

Tableau

An end-to-end dashboard that tracks and provides stakeholders with detailed insights on company KPIs — revenue generated, total trips, and ride details such as duration, revenue, and start/end time station.

Customer Insights Analysis for a Bike Company - Part 1

Python | KMeans | Tableau

This project analyzes the annual sale data for a bike rental company, with over 5 million records to extract insights and provide actionable recommendations to drive customer and revenue growth, optimize targeted marketing, maximize product performance and improve operational efficiency.

Sales Performance Overview

Python | SQL | Tableau

Analyzing product sales records for a retail company to identify sales trends and performance by product category and customer region.

Personal Projects Github

Checkout some of my Personal and Sports Projects

Price Monitoring and Email Alert System for Udemy Courses

Python | API | Process Automation

Web scraping to collect and monitor daily price trends of Udemy courses. Includes an email notification feature that alerts users when courses go on sale.

Analysis of Bayer Leverkusen 2023/24 Unbeaten Season

Statsbomb API | Python | Tableau

An analysis of over 130,000 event data on Bayer Leverkusen's invincible season using Statsbomb API in Python and Tableau. After going an entire 34-game season unbeaten, I decided to obtain insights into how Bayer Leverkusen were able to achieve this.

Mens EUROs 2024 Finals Report

Statsbomb API | Python | Tableau

A comprehensive post-match tactical report for the UEFA Euro 2024 Final between Spain and England, covering match dynamics and player performances.

Average Team & Player Position

Python | Statsbomb API

Provides insights into team shape and structure, individual player roles, and defensive/offensive balance.

Combined Game Shotmap

Python | Tableau

A visual summary of total shots, shots on target, and goals scored by each team — offering insights into shooting accuracy and effectiveness.

Team Pass Network

Python | Tableau

A visual representation of passes made between players in a match, showing how they connect with each other on the pitch.

Player Pass Map

Python | Tableau

Visualizes all passes made by a player in a game to evaluate passing performance, distribution, accuracy, and areas for improvement.

Player Goal Involvement

Python | Tableau

Represents a player's involvement in goals through goals and assists, identifying patterns in preferred shooting locations or assist zones.

Team Shotmap

Python | Tableau

Accounts for shot outcomes including goals, shots off target, and saves — with key metrics like xG, xG Differential, and xG per Shot.

Bumpy Chart — Week-to-Week League Table

Python | Tableau

Shows how each team's ranking fluctuated throughout the season, highlighting dramatic changes in form and comparing performance trends.

Designs

Social media graphics, video edits, and visual designs for my local community

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